INTEL: FIRST THINGS FIRST — GLOBAL TOOLKIT
Using an everyday expression to teach shoppers that processor matters.
Buying a new computer can be an overwhelming experience with all the choices we need to make. The screen size? The RAM? The processor? The HDD storage capacity? It’s a confusing checklist process without a clear order of importance. So Intel will help consumers understand that processor matters and it has to be the first item to think about when choosing a new device.
ROLE Sr Copywriter AGENCY Geometry
Local Market Adaptation:
Italy, Spain, Australia,
Mexico, Colombia, Malaysia
