MOTOROLA: SHINE IN ANY LIGHT — SHOPPER CAMPAIGN
Highlighting an asset to make an emotional connection based on target behavior.
Gen Z people want to shine. It means they want to capture their best moments with quality to share with friends on social networks. No one wants dark or blurred photos. So Motorola embraces the target behavior to tell them the product benefits and make an emotional connection. With Moto G7, they will capture the perfect shot to shine.
ROLE Sr Copywriter AGENCY Geometry
