COCA-COLA MAGIC TALES — WEB VIDEOS
An olympic torch bearer showed that gold moments can happen far beyond the podium.
To make the announcement of the Rio 2016 Olympic Torch bearers, Coca-Cola surprised the employee Carlos Raynsford with a special delivery: an exhibition of each #GoldMoment of his life until the revelation that he was selected to taste the feeling and carry the flame of Rio 2016 Olympic Games.
ACD Felipe Gaúcho CW Humberto Nogueira AD Marcelo de Holanda
Awards
Lusófonos Creativity Awards