The challenge was to create the branding for a brand publisher service that needs to connect to tons of different audiences and speak about tons of different subjects. So we created a symbol that can be reinterpreted in tons of different ways. Always different. Always Fluent.

ROLE Sr Copywriter  AGENCY Geometry

Featured On:
Meio & Mensagem
Brazilian Creative Club

When you buy the TIM Chip Top SIM card, you have the best 4G coverage and unlimited access to the main social networks. So you feel like you have been invited to the Internet party. The campaign brought this party to life in a TV spot hosted by the musical duo Simone & Simaria. The digital influencers Diva Depressão and the Internet phenomenon Junior Groovador also shown up, among other web celebrities and memes.

ROLE Sr Copywriter  AGENCY DAVID

Awards:
MMA Smarties X - Promotion
Achievements:
- 104% of growth in special offer sales
- 90.000 users engaged on pools

To raise awareness to pollution in Guanabara Bay, Menos1Lixo teamed up with a group of divers to collect the garbage thrown in the water. Then, these objects went on sale at the two largest online retailers in Brazil and at a luxury mall in Rio. The products stood out for their extravagant prices, which actually referred to their environmental cost.

CW Felipe Gaúcho, Maria Clara Cardão  AD Luciana Saldanha

Awards:
Facebook Awards
El Ojo de Iberoamérica
Wave Festival

To raise awareness to pollution in Guanabara Bay, Menos1Lixo teamed up with a group of divers to collect the garbage thrown in the water. Then, these objects went on sale at the two largest online retailers in Brazil and at a luxury mall in Rio. The products stood out for their extravagant prices, which actually referred to their environmental cost.

CW Felipe Gaúcho, Maria Clara Cardão  AD Luciana Saldanha

Awards:
Facebook Awards
El Ojo de Iberoamérica
Wave Festival

To raise awareness to pollution in Guanabara Bay, Menos1Lixo teamed up with a group of divers to collect the garbage thrown in the water. Then, these objects went on sale at the two largest online retailers in Brazil and at a luxury mall in Rio. The products stood out for their extravagant prices, which actually referred to their environmental cost.

CW Felipe Gaúcho, Maria Clara Cardão  AD Luciana Saldanha

Awards:
Facebook Awards
El Ojo de Iberoamérica
Wave Festival

Rockstar teachers. Inconvenient interviewers. Cruel invigilators. Everybody knows that university entrance exams and preparatory courses are not easy. That’s why FGV created a series of comedy sketches to its YouTube channel and showed students countless reasons to have fun, no matter how big their challenges are.

ACD Felipe Gaúcho  CW Gabriel Esteves, Felipe Gaúcho, Saul Gervásio  AD Diego Guerhardt

Achievements
+ 2 million views