PETROBRAS: THE ENERGY OF TOMORROW — SHORT FILM
A celebration of the 70-year history of Petrobras from the perspective of a time traveler.
ROLE Creative Director AGENCY Ogilvy
ENGIE: POWER GENERATION VS PROMISES GENERATION — CAMPAIGN
A campaign to identify those who generate energy from those who only generate promises.
In the Free Energy Market, there’s ENGIE, which has power generation. And there are companies that just generate promises for you. When choosing a partner to transition to the free contracting environment, there’s no room for risk. To ensure contract reliability, make the move with a global leader in renewable energy generation.
ROLE Head of Creative / Sr Copywriter AGENCY Paim United Creators
HELLMANN’S: THE RESTAURANT WITH NO FOOD — BRAND EXPERIENCE
A restaurant that serve dishes made with leftovers to raise awareness of the food waste cause.
As part of a major campaign to raise awareness of the food waste cause, the Hellmann’s mayonnaise brand held a Bring-Your-Own-Food restaurant. Each guest attended the event along with food items that were almost forgotten in their refrigerators. With the food brought from the guests’ homes, Gastromotiva’s chef David Hertz prepared incredible meals for the participants.
ROLE Sr Copywriter AGENCY Geometry, Ogilvy UK, F.biz
Awards:
D&AD - Direct / Direct Response/Ambient
One Show - Branded Entertainment
One Show - Experiential & Immersive
FWA of the Day Award - Experiential
SANTANDER FIRST STEPS — DIGITAL SERVICE
The first pension plan that is not only about money, but also about words of love.
Imagine you could send a message to the future. To make this real, Santander launched a new service to its children pension plan clients: a chance to record a message to their kids that will be kept locked until they could withdraw the benefit themselves. A digital time capsule, stored in the cloud through decades in partnership with Microsoft.
ROLE ACD / Sr Copywriter AGENCY Agencia3
Featured on:
Exame Magazine
Brazilian Creative Club
Best Ads on TV
ANHANGUERA UNIVERSITY: EVERYBODY AT HOME — WEB VIDEOS
TikTok-style videos that highlight the setbacks of studying from home.
Anhanguera is one of the biggest academic institutions in Brazil. Since the start of the coronavirus pandemic, 100% of students are studying from home, which means studying including all its distractions and setbacks. As colleges and universities had gradually been re-opened after coronavirus lockdown, we invited students to come back to classrooms with TikTok-style videos following the concept "Has it been tough to study at home when everybody is at home?"
ROLE Creative Director / Sr Copywriter AGENCY Ogilvy
Featured On:
Update or Die!
Brazilian Creative Club
Best Ads On TV
PETROBRAS: BRAZIL IS OUR ENERGY — CAMPAIGN
A campaign to showcase Petrobras' role over these 70 years and to reconnect with the younger audience.
To celebrate its 70th anniversary, Petrobras launched a new campaign centered on three main pillars: pioneering spirit, energy transition, and diversity. With the concept "Brazil is our energy," the campaign emphasizes the source of the company's energy, reconnecting with the younger audience by showcasing its contributions to society, culture, sports, and the environment, repositioning the brand, and projecting the company's future and its leadership role in the energy transition.
ROLE Creative Director / Sr Copywriter AGENCY Ogilvy
Featured On:
Update or Die!
Meio e Mensagem
O Globo
RENNER FEAT LINIKER: INSPIRE THE EXTRAORDINARY — TVC
What turns simple moments into incredible ones is our perspective.
With the concept "Inspire the Extraordinary," the film focuses on a narrative of connection and celebration of the small moments that occur throughout the year. The soundtrack features the song "Tudo" by Liniker, the first trans woman to win a Latin Grammy and Brazilian musical sensation.
ROLE Sr Copywriter AGENCY Paim United Creators
WEWORK: BACK TO THE OFFICE — WEB VIDEO
A series finale of the most successful Porta dos Fundos show during the pandemic, showcasing a solution for the new work model.
To address the return of people to the offices in the post-pandemic period, we invited Porta dos Fundos to develop the "season finale" of the "Working from Home" series, which was launched at the beginning of the quarantine. The decision to approach the topic with humor was based on research indicating that comedy was a primary escape for Brazilians during the pandemic. The project also included a behind-the-scenes video, showcasing all the precautions WeWork implemented to welcome companies back to their offices.
ROLE Creative Director / Sr Copywriter AGENCY Ogilvy
Achievements:
+ 1.3MM views on the WeWork episode
≈ 71.5% retention rate on YouTube
Engagement rate of 7.8% on Instagram
COCA-COLA & AZUL AIRLINES: CHRISTMAS TOGETHER RULES — ACTIVATION
Turning Christmas cards into presents to highlight the affirmative values behind rules.
Following the concept of Coca-Cola TV spot “Christmas Rules”, we made a web video that highlights the affirmative values behind every rule. The video shows how the activation happened on Azul Airlines flights, at Viracopos International Airport and also at a charity institution. Christmas Together Rules reached around 2.5M views in one week.
ROLE Sr Copywriter AGENCY Geometry
Achievements:
+ 2.5 million views
Best Ads on TV
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